Our Brand Mission

Welcome to "Be you, For us" - where fashion meets individuality and community. Founded with inspiration from my great grandmother, Betty Flournoy, our brand is a celebration of self-worth, resilience, and the beauty of being uniquely you.

We invite you to explore our products and become a part of our community. Whether through our social media platforms or at events, we are excited to connect with you and grow together.

Thank you for being a part of our journey! Together, we can build a legacy of individuality and support.

Our Mission:

At "Be you, For us", we believe in the power of self-expression and the strength of community. Our mission is to foster gratitude and individuality through fashion, empowering you to embrace who you are and connect with others who share your values.

Our Brand Tribute: Betty Flournoy's Legacy

At the heart of our brand, "Be you, For us," lies a profound dedication to the memory and legacy of Betty Flournoy.

Betty Flournoy, my beloved great grandmother, was a remarkable woman whose gentle spirit and unwavering kindness continue to inspire us every day. As the guiding light of the brand's ethos, Betty's legacy of self-advocacy and spreading love and gratitude serves as a beacon of hope and encouragement for all who encounter our products and community.

Betty embodied the essence of self worth and resilience, teaching us that faults do not define us, and failures do not diminish our value. Her wisdom echoes in every stitch of our clothing, in every act of kindness we extend, and in every moment of self-acceptance we embrace.

In her honor, we strive to create a space where authenticity is celebrated, where gratitude is woven into the fabric of our interactions, and where each individual feels valued and empowered to stand out while belonging together.

Betty Flournoy's legacy lives on through "Be you, For Us," a testament to her enduring spirit and the transformative power of love and authenticity.